With Lego turning 90 this summer, it got us thinking about the endless creativity this brand symbolises.

Its aim to inspire and develop creativity has been instilled in everything the brand does since its invention in 1932.

Today, Lego is loved worldwide by children and adults alike, one of the world’s leading toy manufacturers. The products available have been extensively developed over time and now feature advanced artwork, including figurines and bricks printed using a direct to substrate printer such as Roland’s VersaUV LEF range, or Mimaki’s UJF series.

Like many products and markets, the ability to offer personalisation has boosted the creative potential and profit avenues for both Lego, and other suppliers who now specialise in this popular marketplace. At printMAX, we have numerous customers who are solely focused on the production of Lego minifigures, using jigs on the direct to substrate UV printers to print directly onto the items. These can be personalised to football teams, names, latest trends such as stranger things… the options are endless.

With Lego’s limitless creativity, a continually thriving market, and a selection of UV printers which can offer endless application opportunities, this is such a diverse corner of the market, and one we look forward to seeing grow over the many years.