Earlier this year we made a decision to make a name for ourselves on social media. With very little previous activity online it was soon recognised that social media was the next step for us to make.

In our personal lives we saw the potential for printMAX online, our customers and suppliers were there... so why weren’t we?

We started on twitter with a few followers and have branched out as much as possible. Whilst twitter is still the main base for us – most of our customers are available there and it’s probably the easiest platform for real interaction - we’ve also made a presence on facebook, google+, linkedin, youtube, pinterest and have even started blogging!

printMAX Social

We’re trying to cover all bases which will obviously take a while, but hopefully we’re heading in the right direction.

Sign UK was a real turning point for us as it allowed up-to-date news and information for our followers and also gave us the opportunity to meet many of our online friends. Additionally to aiding brand recognition it also gave us an easy route to starting conversation. In the build up to the exhibition we had counted down on the Roland forum with daily tips on preparation for the show, released details of competitions and announced many of the deals we would be offering at the show. Altogether it made for a very interactive experience, rather than the one-sided nature of selling at exhibitions it became a two-way conversation between us, the customers, the trade press and our suppliers, social media really comes into its own at exhibitions.

Aside from Sign UK, we are seeing increased dialogue and relationship building from social media. We can direct customers to our YouTube channel to view demonstrations, share our interests and print tips with the world and probably, most importantly, keep reminding everyone who printMAX really is.

Everything we do online, hopefully, shows a bit of personality. We avoid as much as possible, self promotion and focus more on providing content based news feeds, with examples of what you could do with a large format printer, what our customers are getting up to with their printers and how large format print is affecting the world around us, with international press stories.

The real benefits we’re seeing at the moment is the increase in google rankings along with the ability to reach potential customers through multiple touchpoints – both beneficial in driving new business.

As we all know, investing into online activity can often take a while to see the rewards, but we are starting to see them, we’ve now integrated social media into our daily lives at the office and are planning to contine to get ‘online’ and introduce ourselves to as many members of the large format print industry as possible.

To follow printMAX’s online activity:

Twitter: www.twitter.com/printMAXuk

Facebook: www.facebook.com/printMAXuk

LinkedIn: www.linkedin.com/company/printMAX

Google+ : https://plus.google.com/104526519871011420932

Youtube: www.youtube.com/printMAXuk

Pinterest: www.pinterest.com/printMAX